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BESPOKE
Crafting Signatures
Every hotel is a universe — a world of emotions, memories, and details waiting to be discovered.
It lives in the glow of the morning light through the windows, in the rhythm of its hallways, in
the whispers of its guests. LAREN believe that hotel cosmetics and amenities should not
simply serve a function — they should reflect this universe, carrying its essence in ways that
touch the senses and stay in memory.
That is why we create bespoke collections — not just products, but experiences. Carefully
designed, meticulously crafted, and tailored exclusively for you, each collection becomes a
mirror of your identity.
Our team knows how to capture individuality and translate it into fragrances that evoke
emotion, textures that invite touch, and colors that tell your story. Every detail is chosen to
reflect the soul of your property and to offer guests more than comfort — an atmosphere that
feels unmistakably yours.
With us, a collection becomes more than amenities. It becomes your signature universe, where
every scent, every shade, and every touch speaks of who you are.
Step 1: Inspiration from Place & People
We begin by understanding the soul of your hotel — its location, atmosphere, and the guests you host. A seaside resort, a mountain retreat, a city boutique — each has its own story, which becomes the foundation of your collection.
Step 2: Design & Details
Together, we shape the look and feel of your hotel cosmetics and consumables. Packaging, materials, colors, and style are carefully chosen to align with your brand’s vision and create a
seamless guest experience.
Step 3: The Language of Scent
Our perfumers collaborate with the world’s leading fragrance house in France to craft a signature aroma just for your hotel. More than a fragrance, it becomes your invisible trademark— wrapping your spaces in a memory guests will carry long after their stay.
Step 4: Crafting & Perfection
With our in-house & and modern laboratory, we develop unique formulas tailored to your needs. From luxury hotel cosmetics to refined in-room amenities, each detail is perfected for safety, quality, and elegance.
Step 5: Your Signature Collection
A signature collection is more than cosmetics — it is the soul of a hotel, captured in scent and touch. A quiet companion to every stay, it turns fleeting moments into memories that linger, tender and timeless. Unforgettable.
