In the Heart of the Valley of Roses
Our factory is nestled in the world-famous Valley of Roses in Bulgaria — a land of breathtaking
beauty, endless rose fields, and air so pure it carries the essence of nature itself. This enchanting
region, known for centuries as the home of the finest rose oil, inspires us every day to craft
products that embody both tradition and innovation.
A Family-Owned Story
Founded in 2017 by Kremena Karaulanovа, our company was born from a vision to redefine hotel
cosmetics with elegance, authenticity, and care. From the very beginning, it has been a family-owned
business, built on passion and dedication. Kremena’s father left his long-standing career to take charge
of logistics, ensuring that every detail of the process — from production to delivery — is handled with
precision. Together, they established a company where family values and professionalism walk hand in
hand.
A Community Built on Care
By choosing this location, we not only honor the heritage of the Valley but also support its people. Our factory provides stable employment for local communities, where skilled and dedicated hands bring precision and care to every step of production. Their craftsmanship and attention to detail ensure that our hotel cosmetics and in-room amenities meet the highest international standards.
More than a factory, it is a story of family, dream and hospitality
Our factory is more than a place of production. It is a meeting point between the purity of the Valley of
Roses, the dedication of our people, and the vision of a family determined to bring something
extraordinary to the world of hospitality. The result: luxury hotel cosmetics and consumables that
transform hospitality into a truly unforgettable experience.
The Laren Manifesto
We believe hospitality is an art — a dialogue between beauty, emotion, and care.
Every scent, every texture, every detail tells a story — a quiet
expression of refinement that lingers long after the moment has passed.
We create hotel cosmetics with the same devotion we bring to the things we love in our own homes.
Every formula begins with a simple question — would we choose this for ourselves?
Using only high-quality active ingredients, we craft products that go beyond everyday care — made not just to resemble what we use at home, but to feel even more exceptional, more nurturing, more alive.
We design with imagination and craft with intention, blending the purity of nature with the depth of human artistry.
Our creations are not made to impress, but to connect — to bring warmth, serenity, and soul into every guest experience.
Laren is more than a name.
It is a promise — of creativity, authenticity, and the timeless essence of refined hospitality.
Every story begins with a spark
and ours has reached far beyond the Valley of Roses. Our dedication
to crafting premium cosmetics for hotels, our signature fragrances, and our eco-conscious approach
have drawn the attention of hospitality experts worldwide. Featured in respected publications, our
brand is celebrated as a symbol of luxury care, innovation, and authentic family values.
Innovation Meets Excellence
Inside our modern facility, we combine advanced technology with a state-of-the-art laboratory and our own R&D department. This allows us to create unique and remarkable formulas that stand out in the world of cosmetics for hotels. Every product is carefully tested for quality, safety, and performance, ensuring a luxurious experience for every guest.
The Art of Fragrance
Scent is memory. That is why we work with the world’s largest and most renowned fragrance
manufacturer in France, giving us access to exquisite perfume compositions. This partnership allows us
to design signature aromas that can become the hallmark of your hotel — instantly recognizable, deeply
memorable, and perfectly aligned with your brand’s identity.
